10th January 2019

10 Skills Every Social Media Manager Should Have

Digital marketing has been around a while now and the role of a social media manager has become a very popular career choice.
But just what is a social media manager, and what do they do, and are there any specific skills needed to be one?

6th December 2018

5 Awesome And Easy Ideas To Help Your Christmas Marketing

It’s that most wonderful time of the year and most people will already have plans in place for their Christmas marketing.
But, if you’re one of those who always leaves it to the last minute, then here’s our five awesome (and easy) ideas to help your organisation’s Christmas marketing.

23rd October 2018

Tips to successfully adopt new digital marketing analytics software

Your website is a treasure trove of data, waiting to be captured 24/7 by analytics tools. Every action your visitors take is an opportunity to better understand your target audience and ultimately convert your marketing endeavours to sales. You can’t afford not to take advantage of marketing campaign tools. Newer web analytics tools provide a […]

3rd October 2018

5 Google Analytics Alternatives To Boost Your Marketing Knowledge

Website analytics form a crucial part of digital marketing campaign strategy and they’re getting more complex as the internet continues to develop and Google Analytics is the “daddy” of them all. Today’s website analytics don’t just help organisations track and monitor website traffic and page views, they can also be used to analyse multiple channels […]

11th August 2018

5 Steps To Measure Social Media Effectively

There’s no question that having a strong social presence really can help your brand and knowing the steps to measure social media effectively is a key factor in this.
Data-driven decisions are the gold standard in management today. You want to be able to take advantage of cutting-edge technology and techniques while also keeping track of data and other metrics.

1st August 2018

Our Top 8 Link Shorteners

If you’re a digital marketer or promote your business/brand online, there’s a good chance you’ve already ventured into the world of link shorteners.

Shorter URLs save space, taking up far less room on marketing communications and making everything look a little tidier, but there’s more to it than that. Many tools on the market also enable users to track short URLs for better measurement of marketing activities.

19th July 2018

How to Track Social Media Traffic with Google Analytics

Anyone working with a content strategy or marketing plan has had to learn how to track social media traffic using Google Analytics.

Most social marketers would agree that tying social media marketing to actual business results is a very difficult task.

21st June 2018

About to publish that blog? Read this first…

It’s tricky to keep going at full pelt when you’re in an endless loop of creating content > publishing content. So, for all that time and work invested, you want to be making sure that you publish it as ‘efficiently’ as possible when it’s finally ready to be released into the world, reaping the rewards […]

5th June 2018

How To Make The Most Of Social Media

Being able to analyse social media is undoubtedly one of the indispensable tools in the modern marketer’s toolkit and creating content to drive website traffic and sales forms the heart of any campaign. But to be able to do this and be effective you have to understand the mindset of your potential website visitors. You […]

18th April 2018

How To Create Buyer Personas

Crafting the perfect persona isn’t hard but there are tried and tested methods for how to create buyer personas which best suit your brand or company.

In our final article of our linked series of blogs, we walk you through the steps you need to create your perfect persona.