According to data from Kingston Smith, average marketing agency profit margins have gone from 30% in the 1960s to 9% in 2018. The existing model of time-based pricing is failing and agencies face competition from big consulting, the FANGs and client insourcing. Charging by the hour encourages agencies to put more people on client projects […]READ MORE
We have been developing Beacon, the digital marketing intelligence dashboard, for a few years now. It began as a tool to help digital marketing agencies (and ourselves – a team of marketers, creatives and digital designers) gain better insights into the social media and PPC campaigns we were running for our clients. We didn’t intentionally […]READ MORE
Running marketing and social media for any organisation is a time-consuming task and we all look to find ways of making it easier using the best analytics software.
Social media managing tools, including web analytics and traffic monitoring options, can help marketers save time, stay organised, and optimise their efficiency.READ MORE
Making the business case for investing in marketing insight software should be an easy sell to your marketing department but it might not be as simple when it comes to those who handle the budgets. However, we think that there are three things you really need to measure in your business which you can use […]READ MORE
We’re pleased to announce that we will be exhibiting at the much anticipated Technology For Marketing expo event from 26th-27th Sep 2018!
You can catch us on Stand ST7, where we will be showcasing Beacon’s exciting new features.READ MORE
It’s easier than ever to get incredible Beacon Analytics on your website with our range of plugins for Drupal, WordPress, and Joomla.READ MORE
Ad fraud is killing your marketing. It’s a bold claim to make but it’s fully justified by recent events across the industry which have highlighted failings and exposed weaknesses. And it’s affecting big business.
The UK digital advertising industry was worth an estimated £11.55 billion in 2017 – a £1.44 billion increase on 2016 equating to 14.3% growth. This growth is being fuelled by the smartphone, with the latest Interactive Advertising Bureau (IAB)/ PwC Digital Adspend Study for 2017 revealing that £5.20 billion, or 45% of all digital advertising, is viewed on a smartphone.READ MORE
I’ve been a big fan of Chris Field’s “Sunday Soundbites” for some time now. Chris owns Fieldworks, an award-winning retail specialist PR and digital content marketing agency.
Chris wrote a piece back in November 2017 entitled “Six things I just learned about Artificial Intelligence” which I’ve been meaning to get round to thinking about, as it is focused on the use of AI by retailers and his concerns about the path that some retailers are taking.READ MORE