10th May 2019

51% of your clicks could be bots

We have been developing Beacon, the digital marketing intelligence dashboard, for a few years now. It began as a tool to help digital marketing agencies (and ourselves – a team of marketers, creatives and digital designers) gain better insights into the social media and PPC campaigns we were running for our clients. We didn’t intentionally […]

26th April 2019

The bots are coming: follow up

To those of you who managed to make it along to our Leeds Digital Festival event on Wednesday 24th April, thank you! We appreciate your support and interest and hope that this follow on blog will be useful for you to get some of the detail you may have missed in the heat of the […]

1st February 2019

Finding the best analytics software for your team

Running marketing and social media for any organisation is a time-consuming task and we all look to find ways of making it easier using the best analytics software.

Social media managing tools, including web analytics and traffic monitoring options, can help marketers save time, stay organised, and optimise their efficiency.

23rd January 2019

3 things you really need to measure in your business

Making the business case for investing in marketing insight software should be an easy sell to your marketing department but it might not be as simple when it comes to those who handle the budgets. However, we think that there are three things you really need to measure in your business which you can use […]

7th September 2018

Digital marketing channels & multi-channel support!

Beacon’s latest app version is introducing multi-channel support and we’re excited about the greater potential for accurate web analytics.

We originally built Beacon to bridge the gap between social media posts and website visitor behaviour and outcomes by providing next-level web analytics.

5th September 2018

Replace Google Link Shortening with Beacon

Google announced plans to scale down support for the popular Goo.gl URL shortener at the end of March in favour of Firebase Dynamic Links (FDL).

As support has dwindled and the end is nigh, there’s no better time to sign up for URL shortening with advanced analytics with Beacon.