According to Hubspot, analysing marketing data from different sources take an average of 3.55 hours a week, and we know first hand that generating these reports can be the most time consuming and frustrating element of your marketing activities. That’s why we created Beacon to make it simple to generate reports and quickly attribute website […]READ MORE
The sun is shining and we are pleased to release Beacon v5.0.4, our latest version of the leading Digital Marketing Intelligence platform which includes a number of user interface and data processing speed updates, as well as some features requested by our customers, including data exports and report generation. Generate a PDF report in seconds […]READ MORE
Christmas has come early! We’ve been working away like Santa’s elves and have released another update to our digital marketing campaign analytics platform!READ MORE
Beacon’s latest app version is introducing multi-channel support and we’re excited about the greater potential for accurate web analytics.
We originally built Beacon to bridge the gap between social media posts and website visitor behaviour and outcomes by providing next-level web analytics.READ MORE
We hate harmful click bots. If you’re a digital marketer who has ever spent money to drive traffic to your website, you will have undoubtedly experienced click fraud (also known as ad fraud) where you end up paying for fraudulent website visits.READ MORE
Being able to analyse social media is undoubtedly one of the indispensable tools in the modern marketer’s toolkit and creating content to drive website traffic and sales forms the heart of any campaign. But to be able to do this and be effective you have to understand the mindset of your potential website visitors. You […]READ MORE
Leeds is a great city buzzing with tech startups, big design agencies, and a hub of digital activities and events. It’s also where our Beacon design and development studio is based and we love to get involved with the various tech events and activities that surround us.READ MORE