About Martin Barker
13th September 2019

The Importance Of Conversion Tracking For Your Business

Conversion tracking. What is it and why is it so difficult to record? Simply put, it is the means by which media performance is measured against Key Performance Indicators for any given campaign.

But of course, it’s not that simple. Conversion tracking is one of the most difficult things for a digital agency to be able to report on to their clients. This is because they don’t always have all the available data from the client end.

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