According to data from Kingston Smith, average marketing agency profit margins have gone from 30% in the 1960s to 9% in 2018. The existing model of time-based pricing is failing and agencies face competition from big consulting, the FANGs and client insourcing. Charging by the hour encourages agencies to put more people on client projects […]READ MORE
About David Lane
David has spent 35 years with corporates, startups and not-for-profits working on innovation. For corporates, this has been innovation in spite of legacy IT, culture and process constraints. Responding to the threats and opportunities of digital technology has been a common thread across corporate, startup and industry sector innovation. David, for example, worked with the music industry at an international, cross company level to tackle their response to digital distribution.