About David Lane
David has spent 35 years with corporates, startups and not-for-profits working on innovation. For corporates, this has been innovation in spite of legacy IT, culture and process constraints. Responding to the threats and opportunities of digital technology has been a common thread across corporate, startup and industry sector innovation. David, for example, worked with the music industry at an international, cross company level to tackle their response to digital distribution.
12th September 2019

Marketing Agencies need a new operating model

According to data from Kingston Smith, average marketing agency profit margins have gone from 30% in the 1960s to 9% in 2018. The existing model of time-based pricing is failing and agencies face competition from big consulting, the FANGs and client insourcing. Charging by the hour encourages agencies to put more people on client projects […]